It's 1951 Indiana and former college basketball coach Norman Dale (GENE HACKMAN) has arrived in the small town of Hickory where he's taken the position of coaching the boy's high school basketball team for Cletus (SHEB WOOLEY), his old friend and the current principal. Most everyone else, including assistant principal Myra Fleener (BARBARA HERSHEY) aren't as welcoming, mainly because they're wary of strangers or change. Myra is most concerned that Norman will try to convince star player Jimmy Chitwood (MARIS VALAINIS) to return to the team that he gave up after the last coach died.
With a very small student body, Norman has his work cut out for him as he barely has enough players for a full squad. There's Everett Flatch (DAVID NEIDORF) who's embarrassed that his father, Shooter (DENNIS HOPPER), is the town drunk. Strap Purl (SCOTT SUMMERS) is the religious kid on the team, Ollie McClellan (WADE SCHENCK) is the smallest and least talented, while the rest consists only of Rade Butcher (STEVE HOLLAR), Merle Webb (KENT POOLE) and Buddy Walker (BRAD LONG).
Norman's unconventional coaching tactics don't sit well with his players or the fanatical local residents who don't take kindly to losing or him hiring Shooter as his assistant when health reasons force Cletus to quit. Yet, the coach perseveres, trying to instill maturity and a team mentality into his boys. As they eventually come around and start winning, and with the team heading for the playoffs in an unlikely Cinderella run, Norman tries to keep them on the winning track, all while dealing with his budding relationship with Myra and her discovery of his controversial past.