Following his young, African-American daughter asking why she doesn't have "good hair," comedian Chris Rock sets out to examine her question, the views of women of varying ages of the same ethnicity, and the multi-billion dollar hair care industry aimed squarely at them.
Through interviews with ordinary people, industry insiders and famous faces such as Kerry Washington, Eve, Meagan Good, Sarah Jones, Nia Long, Raven-Symoné, Maya Angelou and various men including Ice-T and Al Sharpton, the comedian/actor takes a look at what black women think about their hair, including the quest of many to modify their locks, via the use of relaxer and weaves, to make them appear more akin to that found on white women than their own ethnicity.
All of which leads to the annual and lucrative Bronner Brothers Hair Show in Atlanta where contestants such as Derek J, Jason Griggers, Freddie Jones and Tonya Crumel compete in the Hair Battle Royale Competition.