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(About Our Ads) "HITCH" (2005) (Will Smith, Eva Mendes) (PG-13) Alcohol/ Drugs Blood/Gore Disrespectful/ Bad Attitude Frightening/ Tense Scenes Guns/ Weapons Moderate Minor Heavy None None Imitative Behavior Jump Scenes Music (Scary/Tense) Music (Inappropriate) Profanity Mild None None *None Heavy Sex/ Nudity Smoking Tense Family Scenes Topics To Talk About Violence Moderate None Minor Moderate Mild QUICK TAKE: Romantic Comedy: While helping his clients meet and date the women of their dreams, a date doctor finds himself falling for a seemingly unattainable gossip columnist. PLOT: Alex "Hitch" Hitchens (WILL SMITH) is a self-proclaimed "date doctor" who believes that any man can sweep any woman off her feet as long as they have the right broom. Most of Alex's clients haven't had much luck in the dating world, but he's so good at coaching them that he's never without work, all of which comes from referrals by his satisfied customers. His latest client is Albert Brenneman (KEVIN JAMES), a somewhat nerdy and slightly clumsy tax consultant for a corporate board that oversees the portfolio of wealthy socialite Allegra Cole (AMBER VALLETTA). Albert is smitten with her, but since she seems so far out of his league, he doesn't think he stands a chance. On the other hand, Alex is confident he can turn Albert into the sort of man attractive to Allegra and thus sets out to work his romantic, makeover magic on him. When Albert and Allegra show up on the social scene together, that draws the attention of New York gossip columnist Sara Melas (EVA MENDES) whose boss, Max (ADAM ARKIN), wants her to get the scoop on this new relationship. A cynical workaholic, Sara doesn't have time for men -- especially after hearing the daily dating travail of her best friend Casey (JULIE ANN EMERY) -- but has found herself amused by the charms of a smooth and handsome operator who's been putting the moves on her. Little does she realize, however, that this man -- Alex -- is the person behind her latest pending scoop. As the two start dating and Albert and Allegra's relationship grows, it's only a matter of time before the truth is revealed and everyone must deal with the ramifications of their relationships and work-related efforts. WILL KIDS WANT TO SEE IT? If they're into romantic comedies and/or are fans of Will Smith or anyone else in the cast, they just might. WHY THE MPAA RATED IT: PG-13 For language and some strong sexual references. CAST AS ROLE MODELS: WILL SMITH plays a "date doctor" who tries to help men win over the women they're interested in. While aiding the likes of Albert, he finds himself falling for the seemingly unattainable Sara, but becomes frustrated with the dating process that's kept him single over the years. He uses some profanity, including one instance of strong language and drinks some. EVA MENDES plays a newspaper gossip columnist who doesn't have time for a boyfriend and rebukes all such advances made toward her, but finds herself unexpectedly falling for Alex. She uses some profanity, drinks some, and eventually outs Alex as well as Albert and Allegra. KEVIN JAMES plays Alex's nerdy client, a corporate tax consultant who's crazy about Allegra and wants Alex to teach him how to win her over. AMBER VALLETTA plays the rich socialite who's drawn Albert's attention and likes his normal ways rather than prefabricated ones introduced by Alex. JULIE ANN EMERY plays Sara's best friend who doesn't have any luck with men, including one who she apparently slept with on their first date. She also drinks some. CAST, CREW, & TECHNICAL INFO HOW OTHERS RATED THIS MOVIE Curious if this title is entertaining, any good, and/or has any artistic merit? Then read OUR TAKE of this film. (Note: The "Our Take" review of this title examines the film's artistic merits and does not take into account any of the possibly objectionable material listed below). OUR WORD TO PARENTS: The following is a brief summary of the content found in this romantic comedy that's been rated PG-13. Profanity consists of at least 1 use of the "f" word, while other expletives and colorful phrases are also uttered. Various instances of sexually related dialogue are present, some couples are seen making out, and sex is referred to and implied (a couple wakes up in bed together). Various characters have varying degrees of bad attitudes, while violence consists of some comedy style struggling and slapstick style material, while a woman knees a man in the crotch, and a man bends that same man's arm behind him and pins him to a table for being a jerk. Other imitative behavior is present, while various characters drink (and one acts tipsy from drinking too much anti-inflammatory medicine -- following his face swelling up in an exaggerated fashion from a food allergy). Should you still be concerned about the film's appropriateness for yourself or anyone else in your home, you may want to look more closely at our detailed listings for more specific information regarding the film's content. ALCOHOL OR DRUG USE Miscellaneous people have drinks. Sara wonders if her boss is going to pay for her hotel, but he says not for her to sip mai tais. Miscellaneous people have drinks. Sara has a beer, while Casey has a drink. Miscellaneous people drink where Alex and Sara separately have drinks. Alex then gets a martini for her, but is cut off by another guy who goes over to her. That guy then leaves, Alex goes over and Casey later picks up that drink, thinking it's for her (and Sara has one as well). Allegra and others have champagne. Having consumed a great deal of a liquid anti-inflammatory medicine, Alex acts intoxicated from it (and he states that he thinks it would taste great on the rocks as he sips more from a straw and has Sara take a sip as well). Miscellaneous people have beer at a basketball game. Sara drinks from a wine bottle while mad at Alex. We see some champagne bottles on a yacht. Miscellaneous people have champagne at a wedding. BLOOD/GORE Alex has an allergic reaction to something he eats, causing all parts of his face to swell (in an exaggerated fashion and played for laughs). DISRESPECTFUL/BAD ATTITUDE One of Alex's clients fakes rescuing a woman's dog, along with acting like being hit by a taxi (or having it stop just in front of him), all to impress a woman (some may view that as having a bad attitude). Despite stating how he's committed to his marriage, Alex's friend can't keep but starring at some attractive women in a club. Some board members (who oversee Allegra's finances) don't want to allow her to make her own decisions regarding her money. Alex meets with a potential client who, it turns out, is only interested in sex. He mentions, "Unless I bang her" and then says something about "get in, get off, get out" and something about "head." When Alex opts not to help him, the man flaunts his wealth and prevents Alex from leaving. Sara acts like a jerk toward Alex while mad at him over his occupation. Despite it being her job, Sara outs Alex for what he does, as well as publicizes information about Albert's relationship with Allegra. FRIGHTENING SCENES None. GUNS/WEAPONS None. IMITATIVE BEHAVIOR Phrases: "The f*ck-off you have stapled on your forehead," "I will literally break your sh*t off," "All this for a lousy lay," "Freaked out," "Oh damn," "That is for damn certain," "Kick your ass," "Jeez," "Who the hell is..?" "Shut up," "My ass," "Crap ass newspaper," "What the hell are you talking about?" "What's really pissing you off," "Dork" and "Hell no." One of Alex's clients fakes rescuing a woman's dog, along with acting like being hit by a taxi (or having it stop just in front of him), all to impress a woman. Confronting a guy who just wanted to (and had) sex with Casey, Sara knees him in the crotch. A basketball player has a tattoo. While mad at Alex, Sara throws some vegetables at him, prompting him to do the same back at her, including tossing a salad on her (all played for comedy). Not wanting Sara to leave, Alex runs and jumps on top of the car she's driving. She slams on the brakes and he falls hard to the street (played for comedy). An older woman fakes choking so that a lovelorn woman meets her young relative. JUMP SCENES None. MUSIC (SCARY/TENSE) None. MUSIC (INAPPROPRIATE) None, but a song had lyrics that we couldn't hear/understand, thus presenting the possibility of it potentially containing objectionable material. PROFANITY At least 1 "f" word, 2 "s" words, 5 slang terms for sex ("bang," "lay," "screw" and "laid"), 1 slang term for breasts ("t*tty"), 6 asses (1 used with "hole"), 6 hells, 3 damns, 1 crap, 1 incomplete S.O.B., 11 uses of "Oh my God," 4 of "God," 3 of "Oh God" and 1 use each of "G-damn" and "Jesus." SEX/NUDITY We see some miscellaneous cleavage. Alex gives advice to a male client about not thinking about what a woman looks like naked, but rather listening to what she says. We see a montage of brief first kisses among couples. We see a woman waking up in bed with one of Alex's clients (both are under the sheets and there's some playful kissing). Talking on her phone to Casey, Sara asks what makes guys "want to screw" everything that walks. One of Alex's male friends tells him that marriage goes beyond the physical. We see some miscellaneous cleavage in a bar. After a guy says "enjoy the ride," Casey states, "I haven't been ridden in months." We see a flashback to a young Alex doing some passionate kissing with a girl in college. Later, he catches that same girl passionately kissing another guy in a parked car. Albert bends over, resulting in his clothed butt accidentally being in Alex's face (played for laughs). We briefly see Albert in his boxers (and fully dressed up top) after accidentally getting water all over his pants. Alex meets with a potential client who, it turns out, is only interested in sex. He mentions, "Unless I bang her" and then says something about "get in, get off, get out" and something about "head." Alex opts not to help him. Sara shows some cleavage. Alex gives Albert advice about placing one's hand on a woman's back, stating that if it's too low, it means "I just want to grab some ass." Allegra's best friend (a guy named Maggie) wonders if Albert is gay (she says she doesn't think so) and the guy then says, "I like him." Alex tells Albert that women equate dancing with sex (when teaching Albert how to dance). Alex tries to teach Albert how to kiss Allegra (saying you go 90 percent toward the woman and then she goes the rest of the 10 percent). Albert is reluctant, but does so and then quickly kisses Alex (played for laughs). Sara and Alex do some brief and clothed, but passionate kissing. Referring to Casey's date with a guy, Sara says, "You slept with him" and Casey replies that she never saw a guy get dressed so fast (meaning after sex). When Sara later confronts that guy, he says, "All this for a lousy lay." Albert and Allegra share a brief, sensual kiss. We see a newspaper headline (about Alex) that says, "Can this guy get you in bed with Allegra Cole?" A newsstand vendor then spots Albert (whose photo was on the cover as well) and asks, "How was she?" A woman at a power date meeting states, "I haven't gotten laid in a year." While mad at Alex (over a guy she thinks is his client -- but isn't), Sara tells him to go to "a t*tty bar with your friend Vance." Allegra and Albert do some passionate kissing. SMOKING None. TENSE FAMILY SCENES Sara tells the story of her sister (when they were kids) falling through some ice and nearly dying. TOPICS TO TALK ABOUT The notion that any man has the chance to sweep any woman off her feet, and that all he needs is the right "broom." Gossip reporters/columnists. The world of dating. For those concerned with such matters, a few minor characters are portrayed as being gay. Food allergies. VIOLENCE Alex and Albert briefly struggle in the latter's office as the former tries to grab and calm him down (all played for comedy). When a jerk grabs Alex and won't let him leave, Alex grabs the man's arm, bends it behind him and pins the man to the table. When Alex flips his leg over to get on Sara's jet-ski, his foot accidentally hits her head, knocking her into the water. Albert slips and lands hard on the floor (played for comedy). Confronting a guy who just wanted to (and had) sex with Casey, Sara knees him in the crotch, causing him to bang his head into the rear of a large bull sculpture. With Albert screaming from having his back waxed, Alex (who's on the phone), pins Albert's face to the table to try to muffle his sounds (played for laughs). While mad at Alex, Sara throws some vegetables at him, prompting him to do the same back at her, including tossing a salad on her (all played for comedy). Mad at a newsstand vendor over a comment he made about him and Allegra, Albert thrashes the guy's stand (played for laughs, and we later see him arrested for that). Albert tries to strangle Alex and repeatedly bangs his head on a seat cushion (played for comedy), with Allegra getting him to stop. Not wanting Sara to leave, Alex runs and jumps on top of the car she's driving. She slams on the brakes and he falls hard to the street (played for comedy). Reviewed February 2, 2005 / Posted February 11, 2005