In a small town on Ireland's Donegal coast, the single men there don't see many prospects for getting hitched as long as they stay put. Even the local priest, Father Malone (RISTEARD COOPER), admits that he's yet to marry anyone there, including Kieran (IAN HART), the local butcher; Ian (SEAN McGINLEY), his older brother and sheep farmer; and Ollie (PAT SHORTT), who still lives at home with his mother.
Sitting around in a pub owned by former soccer star Pat (EWAN STEWART) and his wife Kate (NIAMH CUSACK), those men, as well as Sean (SEAN McDONAGH), the youngest of the bunch, and Mickey (DESSIE GALLAGHER), who looks like a rock 'n roller, decide to run an ad in the Miami Herald, hoping to lure American women to their annual dance and impress them enough to make them want to stay as their brides.
Sean's mother, Mary (RUTH McCABE), the local and nosy postmistress, however, reads their outgoing letter and soon the women in town, including Siobhan (CATHLEEN BRADLEY) who works for Kieran and obviously has eyes for him, know of their plan.
While the men primp and prepare themselves for the hopeful influx of American beauties into their town, the women set out to entice their own suitors, in this case a bunch of Spanish fisherman. As the big day approaches and the men spend their time hiding out at the bus stop waiting for the women, emotions begin to rise as unexpected romance, passion and arguments ensue.