A year after the faux documentary film, "The Blair Witch Project," put its setting - Burkittsville, MD - on the map, hordes of fans and curiosity seekers regularly descend upon the town, hoping to grab a souvenir or memento and see the sights, despite the fact that the story was pure fiction and that the film wasn't even shot there.
As such, various cottage industries have sprung up, including ones where local residents lead tourists on field trips to see the related sights and purported settings. Among them is Jeff (JEFFREY DONOVAN), a young man who was recently institutionalized in a mental hospital. Presumably cured, he's now leading a tour consisting of Stephen (STEPHEN TURNER) - who' s writing a book on the "Blair Witch" phenomenon - and his girlfriend, Tristen (TRISTEN SKYLAR), who isn't happy about her unwanted pregnancy.
Joining them is Kim (KIM DIRECTOR), a young woman enamored with the Goth look and lifestyle, and Erica (ERICA LEERHSEN) a practicing Wiccan who wants the original Blair Witch to be her mentor. After a night of drinking, pot smoking and an encounter with another tour group, Jeff's group awakens to find their campsite and equipment wrecked and realizes that they can't remember what happened during five hours the previous night.
Thus, they head back to Jeff's place inside a deserted factory where they watch their videotapes that rolled throughout the night. As they do - and as we see various flash-forwards to them being interrogated by
Sheriff Cravens (LANNY FLAHERTY) for the murders of the members of that other tour group -- Jeff and his group try to figure out what really happened.